The 5-star book that makes nonprofit marketing and communications more effective with less work.
Finalist: 2015 Indie Book Awards. Platinum Winner, 2014 MarCom Awards. (First edition)
About the Second Edition
A lot has changed since 2014, when Ben Delaney's Nonprofit Marketing Handbook was first published.
In the Second Edition, you will find information on Marketing Automation (chapter 5, Using Social Media Well), including a list of apps and websites that will help you get started using these powerful tools.
You will also find a new chapter, Open in Case of Emergency, that offers tools and tips for dealing with communications during and after a crisis. This chapter includes detailed checklists and timelines to help manage communications in stressful times.
The Second Edition also includes hundreds of updates, with all URLs tested and updated. This edition is also fully indexed.
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