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    <lastmod>2021-02-17</lastmod>
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      <image:caption>Practical and packed full of information This book makes me feel as though I have a marketing guru on my desk. As the Business and Ops Manager of a tiny non-profit, I have become accustomed to learning how to "do things myself". To that end, I have ready lots of (mostly) helpful material in order to master various topics. While I have learned a lot this way, few of these books have given me the confidence and understanding that this book delivers. Mr. Delaney's book stands-out for a number of reasons. His straightforward style combined with his ability to distill important points makes his book easy to read and understand. More importantly, he provides information that can help you take immediate steps towards building or improving your marketing plan. My favorite parts include his list of marketing and communications tools (i.e. websites, handouts and radio). Each tool is evaluated in a variety of ways - pro's and con's, ROI, relative cost and more and enables the reader to be "a smart marketer". I also loved the hints on how to choose a logo wisely - timed perfectly for me as I evaluate the logo we are considering for maximum usability. I could go on, but suffice it to say that "Ben Delaney's Nonprofit Market Handbook" is a go-to reference for me and a book that I highly recommend. Extremely Insightful and Well Written! Ben Delaney's handbook has filled the void of non-profit marketing tools. As a marketing professional I have used this as a tool to not only provide me with a refresher but also use as a tool to educate and inform the other board members of the charities I am on. This book is extremely insightful and well written. Two words can sum up this handbook.....Excellent Resource!</image:caption>
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    <lastmod>2021-04-26</lastmod>
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    <lastmod>2020-04-25</lastmod>
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    <lastmod>2023-09-11</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Visit ImmersivEdge Advisors to learn more about our services and and to arrange a free exploratory conversation. ImmersivEdge.com</image:caption>
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      <image:title>About</image:title>
      <image:caption>2014 Winner: Platinum Award, MarCom Awards. 2015 Finalist: Next Generation Indie Book Awards. 2014 Five Stars, Readers' Favorite Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition © 2018 CyberEdge Information Services ISBNs: eBook: 978-1-5136-3555-2 Paper: 978-1-5136-3554-5 172 pages, full color, illustrated, indexed Cover and interior design: CK Kuebel Design: www.kuebel.com Author photos by Barry Kelsall and G. Meissner of ebook-pr.com.</image:caption>
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    <lastmod>2020-04-24</lastmod>
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    <lastmod>2020-05-18</lastmod>
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    <lastmod>2018-06-14</lastmod>
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      <image:title>Ben Delaney's Nonprofit Marketing Handbook - About the Second Edition</image:title>
      <image:caption>A lot has changed since 2014, when Ben Delaney's Nonprofit Marketing Handbook was first published.  In the Second Edition, you will find information on Marketing Automation (chapter 5, Using Social Media Well), including a list of apps and websites that will help you get started using these powerful tools. You will also find a new chapter, Open in Case of Emergency, that offers tools and tips for dealing with communications during and after a crisis. This chapter includes detailed checklists and timelines to help manage communications in stressful times. The Second Edition also includes hundreds of updates, with all URLs tested and updated. This edition is also fully indexed.</image:caption>
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      <image:title>Ben Delaney's Nonprofit Marketing Handbook - Also available from Barnes &amp; Noble</image:title>
      <image:caption>Buy from Barnes &amp; Noble</image:caption>
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      <image:caption>Also available from Kobo Books</image:caption>
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